Microsoft's Surface Phone Is Ultimate Mobile Device Of The Decade? What Should The Specs Be?
CEO Satya Nadella described the upcoming 2017 Microsoft release as "the ultimate mobile device." He talked about how Microsoft missed getting on the first mobile train, but is determined to deliver something unique, and will continue to be in the phone market
"We will continue to be in the phone market not as defined by today's market leaders, but by what it is that we can uniquely do in what is the most ultimate mobile device. Therefore we stopped doing things that were me-too and started doing things, even if they are today very sub-scale, to be very focused on a specific set of customers who need a specific set of capabilities that are differentiated and that we can do a good job of," Nadella told Australian Financial Review.
Many speculated that the ultimate mobile device they currently have in their pocket implies that Microsoft's current focus on the cloud could mean making that mobile device 'ultimate' by getting users signed up and using Microsoft apps such as Outlook or OneNote.
It could mean working with manufacturers to ensure that Microsoft's software is already on the handset when the consumer opens the box. Such case is also applied to devices from manufacturers such as Asus and Samsung who have deals to install apps like Microsoft Office at the factory on some Android-powered devices.
Microsoft first emerged to be non-appealing as its competitors such as Samsung and Apple dominate the smartphone manufacturing business. But currently, its Surface brand has been proclaimed as three 'best in class' devices that exhibit some of the highest specifications, the classiest design touches, and a surfeit of critical acclaim, according to Forbes.
The Surface Pro 4 mixes the best features of a tablet with an ultraportable PC. The Surface Book is a high-speed business focused laptop with a detachable tablet-like screen. And the recently launched Surface Studio pushes the desktop computer to the ultimate conclusion, especially for graphics artists.
And now, many waiting Windows Phone fans are speculating that if given all those design touches and put them in a smartphone chassis; outfit it with one or two different screen sizes to offer a smaller device or larger phablet; pack it full of processor power, memory, and storage; and use Windows 10 and its competent management of a mobile environment for the end-user. Then, the best smartphone possible by Microsoft is indeed the ultimate device. If it is a success, then Microsoft succeeded in creating the ultimate device to show off its potential for the next five to ten years.