Tim Cook News and Rumors: Wny did Tim Cook Visit India?

By Ajay Kadkol - 25 May '16 09:43AM
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He came. He saw. But Apple CEO Tim Cook is yet to get the biggest bite into the huge consumer base in the country, of which every tech player -- from China to Korea to Taiwan -- is trying to get a bigger share.If we look at why, in the first place, Cook came to India in this sweltering heat, it would not be wrong to interpret his first visit to the country as an exploratory mission rather than as one with a clear-cut investment agenda.

First, during his four-day "encrypted" trip Cook did not specify the amount the $233 billion-rich Apple would invest in India, unlike in China where it announced to invest $1 billion in Chinese ride-hailing service DidiChuxing -- a rival to Uber.The Cupertino, California-based tech giant announced its first development centre in Hyderabad to work on Apple Maps . Earlier, Cook revealed an app design and development centre in Bengaluru that will support the Indian developers creating mobile apps for its iOS mobile platform.

Both announcements were grand but came without any investment figures.In his much-awaited meeting with Prime Minister Narendra Modi , the 55-year-old Apple head stressed the possibilities of manufacturing and retailing Apple devices in the country. Again, nothing concrete was given out except "sharing Apple's future plans for India" and appreciation for "the breadth of young talent in the country".While Apple iPhones' sales grew nearly 56% in India in the second quarter of this year from the year ago period, data compiled by market research firm CounterPoint Technology revealed that south Korean smartphone maker Samsung sold in India more phones than Apple in the premium category (Rs.30,000 and above) in 2015-16.According to the report, Samsung's share in the premium smartphone segment was 47% while Apple came second at 45%.

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