Victoria Beckham News: Former Spice Girl Teams Up With Estée Lauder For Limited-Time Makeup Line

By R. Siva Kumar - 16 Apr '16 10:14AM
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Victoria Beckham has formed a partnership with Estée Lauder, creating the first full makeup collection titled "Victoria Beckham Estée Lauder."

This fashion designer's latest line of cosmetics will come out into the market only for some time, and will get launched in September  only in some retail outlets, apart from Victoria Beckham stores and on Beckham and Lauder's websites.

The once Spice Girl had shifted into the fashion world when she teamed up with the British brand Nails Inc. to launch a couple of nail polish products two years ago.

"I am thrilled to be launching this limited-edition makeup collection with Estée Lauder," Beckham said.  "The whole process has been both inspiring and eye opening- from going back and revisiting the Estée Lauder archives through to working on the product with the Estée team, this feels like the perfect make-up partnership for me and my brand."

"I had long admired Estée Lauder the woman, and the powerful brand that she created," she added. "So I am excited to offer both of our customers this make-up range and play a small part in her vision for women."

Estée Lauder has announced that it is "excited to join forces" with the celebrity.

"Victoria is an entrepreneur in the true spirit of our founder, Estée Lauder, with a real understanding of what women want, and a commitment to making women look and feel most beautiful. Victoria has a passion for beauty and we are delighted to welcome her into our brand," said Jane Hertzmark Hudis, Group President of The Estée Lauder Companies.

A black and white video  promotion of the collection on their Instagram pages shows an image of Beckham looking at the camera, even as she is seated in an all-black dress and a "classic Posh Spice expression".

The 41-year-old mother of four had said in November 2015 that beauty was something she longed to "go into at some point."


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