How Can I Get Started With Ringless Voicemail Drops?

By Staff Reporter - 11 Oct '19 10:25AM

(Photo : Image by ElasticComputeFarm )

Ringless voicemail drops are making waves in businesses and industries throughout the world. Though this innovative technology is far from new, it continues to play a significant role in a number of fields; hospitals use it to contact patients, schools use it to reach out to parents, and telemarketers rely on it to communicate with potential customers. If you're interested in applying ringless voicemail drops to your company's marketing strategy, the following tips will help you get started.

A Foot in the Door

It's easy to understand why you want to bring the power of ringless voicemails into your business; leaving a message without interrupting or disturbing your consumers' busy life is a great way to establish a healthy, (hopefully) profitable relationship. However, there are several steps you must take to ensure that you're not only able to reach out to them, but that you're communicating the right message in the right way.

Step one is obvious: invest in ringless voicemail software. Stratics Networks pioneered the technology in the 1990s. Although it was originally designed and outfitted to manage landlines, they have kept up with the tech of today and offer services for both mobile and landline voicemail drops. You'll need to create an account and choose a plan to begin. The choice is yours; the company offers everything from a Test Drive account (which gives you 1,000 drops to help you get your feet wet) to an unlimited package. Simply sign up, check out the plans, compare pricing, and dive in.

When it comes to actually creating your message, consider the following:

Record the message yourself. Generally speaking, robocalls are not always well-received. In addition to supplying a voice of authority to your message (after all, who knows more about your company than you do?), using a human voice will encourage listeners to return the call.

Include a callback number. Of course, they won't be able to call back if there is no number to call. Since it's impossible to establish any kind of relationship or communication if it's one-sided, some form of contact information should be delivered during your message.

Pair it with a mailing address or email account. If your business also runs email or direct mail campaigns, it won't hurt to add this extra info. In fact, it will almost definitely give your direct-contact products a little more forward momentum.

Run the list through the Do Not Call registry. This is extremely important, as disregarding the DNC registry may have legal implications. Respecting the wishes of your customers is key to maintaining the integrity -- and success -- of your business.

Don't read directly from a script. While a script should be handy to remind you of everything you'd like to touch on, thereby ensuring you don't forget or leave anything out, you don't want to sound unnatural. Fluidity and casual language will have a more positive effect on your customers.

Legal Lookouts

Ringless voicemail drop technology is not prohibited by any government in the U.S. or Canada, but that doesn't mean you can do whatever you want; just like other telemarketing procedures, you must act responsibly with this software and follow the rules in place. This means abiding by the Telephone Consumer Protection Act (TCPA), which restricts your behavior; you cannot call at certain hours, you are required to provide your name (or the name of the organization that you work for), and you must check the Do Not Call list before dropping any messages.

Congratulations! You officially have all the information you need to begin your business's ringless voicemail drop campaign.