AT&T DirecTV Now Signs In Fox Broadcast Including Rights To Its Online Streaming Line-up; Offering More Channels With $35 Bundle
The telecom giant AT&T inked a deal with 21st Century Fox as additional broadcast programming to the upcoming DirecTV Now unveiling. Fox signed the deal agreeing to extend Fox channels into the DirecTV service channel slate that will be launched later this month.
AT&T's agreement with Fox leaves one last big programmer that hasn't signed up to DirecTV Now's slate of services - CBS. With Fox programming entering the DirecTV Now list, subscribers will be able to access Fox Business Network, FX, FXX, Fox News Channel, FS 2, FS 1, Big Ten Network and all eighteen regional networks as well as Nat Geo Wild, and National Geographic Channel. Aside from that, the deal with AT&T and Fox included a framework broadcast programming exclusive for the company that will be catered to DirecTV Now subscribers.
The agreement also includes Fox broadcast programming across different cable and regional sports networks via online, linear TV, as well as TV Everywhere app. 4K Ultra HD content is also offered by Fox Sports for playoffs, MLB regular season, NASCAR, FIFA World Cup, and basketball games.
The deal is AT&T's initiatives in offering more content in the DirecTV Now broadcast programming slate. The cord cutting trend has given cable companies no option but to ride the tide and offer what the customers need: a convenient streaming content service that customers can access anytime and anywhere.
DirecTV Now starts at $35 per month for a program bundle including live and on-demand networks with over 100 channels. Other broadcasting companies have also signed up with AT&T for OTT services such as Disney or ESPN, HBO, AMC Networks, Scripps, A+E Networks, Univision Communications, NBC Universal, Turner, Viacom, and Starz.
More DirecTV Now details will be revealed as AT&T launches its new streaming service offering in New York City next Monday. For now, customers will only be able to stream the service through different devices over wireless and wired internet connection.
DirecTV Now will be launched by AT&T in New York City on November 28, 2016. With 14,000 VOD offerings, subscribers are offered free Amazon Fire TV stick for a month of subscription while free Apple TV is up for grabs for subscribers signing up for 3 months, according to the leaked documents.