'Starbucks Green Cups' Limited Edition; Some Fans React Negatively; Christmas Coffee Cup Tradition Violated?

By Chad Jarvis - 05 Nov '16 01:23AM
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Chillin over Starbucks for the holidays, may not be the trend nowadays, as everyone seems to go gaga over its new green cups. Some thinks of the new craze as - Starbucks' Christmas design.  And if it's for Christmas, why is it not red? But, no, it isn't for the season. It is not about Christmas.

It was on November 1 when CEO Howard Schultz clarified the reason behind trendy cups. The cup, featuring the mosaic of more than a hundred people drawn in one continuous stroke ; talking about unity amidst diversity especially in the time of political unrest. 

Shogo Ota, Japanese, is the man behind the cup art with one continuous line. 

Shogo moved to the United States 14 years to study art at the University of Idaho. He knew no English, knew no one in America.  He only had one thing in heart, to fulfill his mother's wish to study abroad.  With his determination, Shogo studied. He earned an internship as a graphic design artist.  Slowly, Starbucks started noticing his works. In 2014, Starbucks selected Shogo's art for presentations, until he was commissioned to draw the art for the green cup.

Shogo drew one line and 132 faces on the green cup, each face represents global community. Shogo used the faces of his family and friends in the cup, his grandmother, wife, son, friends abroad and the rest of the faces representing the globe.

However, clouded Starbucks fans are not that happy about the togetherness of the faces and the green colored cup, and so they cramped the Social media over their complaints.

It was a strategy, they say.  It has been Starbuck's tradition to roll out its red cups on the beginning of November.  So it was all along thought of as, the Christmas theme. But, really, yeah, the green cup is not about Christmas this time.

But this controversial cup will only be available for a very limited time. 

Well, whatever the theme would be, the original intention here remains - shared humanity.  Shogo, the cup designer, leaves us with this wisdom, "People should feel and think everybody is happy together."

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