Google Designs Emojis depicting Professional Women

By Ajay Kadkol - 13 May '16 08:44AM
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Google have now brought out some new designs for their emojis honoring women in the world of work. The designs have been presented to the Unicode consortium, the body that approves and standardizes emojis.

The move was brought into place after the team stated that it hoped that would "empower young women and better reflect the pivotal roles women play in the world".It includes healthcare workers, scientists and businesswomen." Emojis are increasing in terms of usage in mobile and wed messaging applications to actually personify their emotions or stories. It was so popular that even the word was added to the Oxford English dictionary in 2013.

The team of four Google employees cited "Emoji Feminism" as the motivation for their new designs."Where, I wanted to know, was the fierce professional working her way to tenure? Where was the lawyer? The accountant? The surgeon?" asks Amy Butcher in the piece. "We are told we are the new generation of American women; no longer a minority, we are, in fact, the majority of breadwinners in American homes. And yet the best we can get is a dancer". A research conducted published that more than 80% of the girls aged between 16-24 were heavily addicted to using emojis through the day every day. And more than half of those surveyed thought that female emojis were stereotypical.

Google's designs now include women in technology, construction, farming and the food industry. Users can also select skin tones as well as the generic yellow on some devices. Recently Emojipedia a search engine for emojis proposed that users should be entitled to choose the hair colors and even genders. All emojis need to be approved by Unicode to make sure that they display properly across different platforms.

The next batch of emojis is due to be released mid-year but it is unclear whether Google's designs will be approved in time to be included in this.

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