Hinge Dating App Study Finds Majority of Users want Serious Relationships

By Cheri Cheng - 31 Aug '15 16:09PM
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Not everyone on dating apps and websites want just hook-ups. According to a new poll conducted by the dating app, Hinge, the majority of its users do not something casual.

For the poll, the researchers asked 1,500 existing members about what they were looking for on the Hinge app. They found that 63 percent of the users were looking for a serious relationship. 33 percent were interested in going on dates. Just two percent were looking for casual hookups.

After the poll, Hinge has added a new feature that will allow users to specify what they are looking for. Now users can fill "relationship," "dating" or "casual" under the section titled, "open to." The app hopes that the new profile feature will "empower our users to swipe smarter."

"Apps like Tinder and OkCupid give people the impression that there are thousands or millions of potential mates out there... so the whole mating system tends to shift towards short-term dating," David Buss, professor of psychology at the University of Texas, Austin said to Vanity Fair in response to their article that dating apps are a part of the reason why the "hook-up culture" has risen.

Aside from helping people find long-lasting and real relationships, Hinge also fights adultery. Hinge added a new feature that would allow users to know if a potential match is already in a relationship via their Facebook information. After Hinge introduced the feature, about 500 male users deactivated their accounts. More women, on the other hand, downloaded the dating app.

"We see a natural attrition rate week to week, but this was nearly 40 percent higher than normal for men," Hinge's VP of Marketing Karen Fein told Daily Mail Online"Women, on the other hand, seemed to appreciate the news, with 26 percent more than normal joining."

Hinge is just one of the many dating apps available nowadays.

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