Ashley Madison Hack update: The Tricks Employed by the Website to Gain 38 Million users
On Thursday, August 6 an interesting report about the hacked adult dating site "Ashley Madison" appeared on social media and went viral. The report, a voluminous 87-page one, by Samuel Hulick, a consultant with expertise on the impact of design in marketing titled "How Ashley Madison Onboards New Users" has become the topic of hot discussion on twitter and many other social platforms.
The detailed report appeared on inquisitr.com, carried an extensive analysis of how Ashley Madison, lured 38 million people into submitting their personal and financial information on their website. Hulick explains with interest graphics, and in an engaging and hilarious way. He says, Ashley Madison used powerful words such as "see Your Matches," instead of some clichéd texts.
He also questions the credibility and trustworthiness of icons such as security locks, and masks that made every user believe that the site was safe for financial and personal information, which was not the case.
Ashley Madison, lured users into making payments by sending messages from potential partners, whom Hulick believes to be fake users created by the website. He received such a message within six minutes of signing up. Well, Hulick believes this is a major factor why many users signed up with the site making payments, who could resist an offer of a hot discreet women with a pretty woman. Finally, the greeting and the assurance that users will not receive any spam have also helped lure users in to signing up for a membership on this website that says, "Life is Short have an Affair."
Unfortunately, The Impact team, by hacking the website proved that the website was not as secure and safe as it promised or the users believed it to be. Forbes in an article reveals that such hackings have left many lessons for experts in the field of cyber security. Hackers are thieves looking to steal financial information or personal information to extract money or secure some benefit; but as it happened in the case of Ashley Madison, the intent was to destroy or bring down the website completely.
