Casio Smartwatch Release Date, Specs And Other Details

Japanese watchmaker Casio Computer Co. is about to introduce its first smartwatch, according to a report from Wall Street Journal.

According to WSJ, the G-Shock maker is planning to launch a smartwatch that will focus on being a watch, compared to being a smart device primarily.

Casio has been making watches for almost 40 years now.

"At times we just showed off with quirky features and then pulled those products when they didn't sell well. Now, we are trying to bring our smartwatch to a level of watch perfection: a device that won't break easily, is simple to put on and feels good to wear," said Kazuhiro Kashio, the current president of company.

"We will aim to achieve about ¥10 billion [about $80 million] in smartwatch sales as soon as possible and expand the business from there."

Reportedly, Kazuhiro led a development team to work on the new smartwatch and rejected several prototype that failed to meet the requirements.

According to rumors, the upcoming Casio Smartwatch will be affordable, costing about $400 and is set to first release in Japan, followed by United States in March next year.

The watch will appeal to men who are fond of outdoor sport and leisure.

The Casio smartwatch is poised to compete against the Apple Watch. Apple Watch shipments are set to comprise 56 percent of the total smartwatch industry in 2015. However, Apple's share in the smartwatch market is expected to drop to 38 percent in 2020 when other companies also join the competition, IHS.com reported.