Taylor Swift Introduces New App to Promote 'Blank Space' Video

This is marketing level "Taylor Swift."

To promote her new song "Blank Space" from her latest album "1989," Taylor Swift went ahead and got her fans a shiny new app, where one could "experience" Swift in her "Gone Girl" mode virtually.

The app titled "American Express Unstaged: Taylor Swift Experience" is free and available for download for iOS and Android.

The app allows the user to venture into the mansion showed in Swift's "Blank Space" video. The user enters through the front door of the mega mansion while the storyline of the video unfolds.

You get to see Swift and Sean lock eyes, dance in the library and also watch the "red" hitmaker go ballistic when things get worse.

The app also allows the user to find collectibles around the mansion that include Swift's cat's photo, a jewelry box and a grayscale photo of Swift wielding an axe (Gone Girl Mode!)

"Blank Space" is the second single from "1989" and is already a fan-favorite. The whole idea of the music video is to satirically show the image the world has of her relationships and exes.

"She knows that there's this meme that if you date Taylor Swift, you're going to end up getting a song written about you. She wanted to address that, Joseph Kahn, director of the video and the app told Rolling Stones.

But taking it a notch ahead with an app? That was unexpected.

"The app is a cross between theater, a music video and a video game. I had to direct it more like a stage show than a music video so the audience can choose any way they want to look; we had to create reasons for them to turn their head or look up or look down,", Kahn told Mashable exclusively.

"Let's keep in mind that all of this technology is great, but ultimately there's a story'. That's the key, that's what makes it interesting is that we're tracking the story of her and this guy going on this great date and then her going psychotic. We're a fly on the wall," he added.