WWDC 2015: Apple Music Streaming Service Will Be a 'Game-Changer,' According to Analysts

By Kamal Nayan - 06 Jun '15 12:18PM
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In the upcoming WWDC 2015 on Monday, Apple is expected to unveil a new music streaming service that's expected to revive the entire music industry, according to analysts.

The music subscription would be on the similar lines of Spotify and Pandora and could prove to be a game-changer in the way consumers listen to music.

The music service by Apple would cost $10-a-month.

The music service would come 12 years after Apple revolutionized the music business with the iTunes store and started charging 99 cents a song. Then-Chief Executive Steve Jobs called that development "groundbreaking," and Apple eventually became the biggest music retailer in the country. "Subscriptions are the wrong path," Jobs said at the time. "People have bought their music for as long as we can remember," LA Times noted.

Notably, Apple has been suffering from the worldwide decline of digital downloads as young people increasingly turn to streaming online.

According to industry experts, iPhone maker's entry into the subscription business could turbocharge the industry.

"This is expected to be a mainstream, possibly transformative announcement," said Larry Miller, a music business professor at NYU-Steinhardt.

"I think of it as a wonderful way to educate the public on the value proposition of all-you-can-eat music for $10 a month," said Ethan Rudin, chief financial officer of streaming veteran Rhapsody, which counts 2.5 million paying subscribers around the world.

Given Apple's wide audience, the new service is expected to overtake Spotify's subscriber count within several months.

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