After Google, Bing Changes Algorithm To Rank Mobile-Friendly Sites Higher In Search Results

By Kamal Nayan - 15 May '15 01:06AM

After Google, Microsoft's search engine Bing has made changes to its algorithm that that will prioritize mobile-friendly sites in the search results.

The changes were announced Thursday and comes less than a month after Google started favoring mobile-optimized sites in search results. The companies are looking to attract more users by offering better search experience on smartphones and tablets.

Sites that will work well on smaller display will be flagged with a new "mobile-friendly" tag.

"Our priority is delivering the best search experience for our customers, and we are committed to evolving Bing search to ensure that we are delivering the most relevant and helpful results. Mobile-friendly webpages are key to satisfying on-the-go information needs, so it is important to optimize sites for an increasingly mobile user base. We are very interested in hearing your thoughts on mobile friendliness and any feedback you may have on our plans. Join the conversation about mobile ranking - give us your feedback through the Bing Listens portal! Let's go mobile!," wrote Shyam Jayasnkar of Bing Mobile Relevance Team.

The changes will roll out in the coming months, company noted in the blog-post.

Last year, Bing had roughly 6 percent of mobile search market, compared to Google's 83 percent, according to StatCounter.

Microsoft, like Google, has also developed tools that will help web masters access the mobile friendliness of their sites.

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