Cavaliers Aired Tasteless Clip of Domestic Abuse as a part of the ‘All In’ Arena Promo

By Cheri Cheng - 07 May '15 12:36PM
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While the NFL is trying its hardest to avoid anything related to domestic abuse, the Cleveland Cavaliers happily endorsed it in their latest promo.

Even though the clip was a parody of a parody created by United Healthcare, making fun of domestic abuse typically is not well received.

In the clip, which was created as an in-arena promo for the Cavaliers' "All In" playoffs campaign, a couple can be seen dancing to "(I've Had) The Time of My Life."

Right when the couple is about to recreate the famous lift scene from "Dirty Dancing," the girlfriend takes off her apron, which reveals that she is a Chicago Bulls fan. The man, who is wearing a shirt that reads "All In," catches her in the air and then throws her back on the floor.

He says, "Bulls fan? I didn't know you were a Bulls fan."

The clip's voiceover then says, while the camera stays on the injured girl, "When it's playoff basketball time, you have to be all in. So don't make the same mistake she made."

The video then goes back to the blond girl sitting next to her boyfriend, holding an ice pack on her head. This time around, she is also wearing an "All In" t-shirt.

The clip ends with the camera zooming in onto the man's face while he says "Go Cavs."

Watch the clip here:

Watch the United Healthcare clip, in which both partners fall accidentally, here:

The clip was aired during Wednesday's game. The Cavs have not released a statement about the controversial promo.

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