Skeleton Video Proves 'Love Has No Labels'; Aims To Erase Implicit Biases
'Love Has No Labels', a new video posted by the Ad Council has gone viral for days now because of the amazing X-ray images of dancing, kissing and hugging skeletons that are actually real people whose identities are revealed in the end of the video.
As reported by Fox News, the three-minute video wants to implicitly say that one should be careful of his/her implicit biases, one's judgments and prejudices to others.
"While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see-whether it's race, age, gender, religion, sexuality, or disability. This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice-called "implicit bias"-has profound implications for how we view and interact with others who are different from us. It can hinder a person's ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society," it said.
Further, it wanted people to rethink about their judgments and how it will affect others.
"The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues."
People Magazine said that the video has currently garnered nearly 14 million views in 48 hours since it was posted on March 3 in Youtube. Aside from the video, Ad Council also continued talking about its advocacy on its website.
Love Has No Labels is a campaign initiated by eight non-profit organizations. According to ABC 40, the three-minute video was shot n Santa Monica, California on Valentine's Day.
