'The Handmaid's Tale' News & Update: Hulu's Promo At The SXSW Is Unique, What We Know So Far!

By Carrie Winters - 13 Mar '17 05:30AM
  • 'The Handmaid's Tale'
  • (Photo : Frederick M. Brown/Getty Images) “The Handmaid’s Tale” is set to stream on Hulu soon. However, before its premiere, the promotion at the SXSW had been unique for the series.

"The Handmaid's Tale" is set to stream on Hulu soon. However, before its premiere, the promotion at the SXSW had been unique for the series.

According to a report, Hulu hired several women to dress like the handmaids in "The Handmaid's Tale" and go around during the SXSW. The participants of the event can see these women go around. Some of the participants found the promo creepy.

"The Handmaid's Tale" is based on a book by Margaret Atwood. It talks about a dystopian world where women are properties of the State. The book has been published in 1985. Offred (Elizabeth Moss) is the main character of the series.

A report indicated that "The Handmaid's Tale" is important for Hulu. The series is getting much attention especially during this time with the recent politics. Jenny Wall, head of marketing for Hulu shared that the streaming service is not doing this because of politics and is not trying to make a statement. She noted that the story has been worth telling even before the present government.

The theme of the story is about female oppression and it has been an issue since before. "The Handmaid's Tale" will speak for itself once it streams on Hulu. Wall also noted that the Handmaids were not present during the Women's March. All the handmaids that are present in the SXSW are made to be a marketing promo for the series.

Meanwhile, there were several reactions from people for the handmaids walking around during the SXSW event. There were mostly that were freaked out seeing these characters from "The Handmaid's Tale" brought to life.

In the meantime, a teaser for "The Handmaid's Tale" tells about Offred's backstory. The name of the woman is not the real biological name but rather she carries the name of the man that owns her. Offred had a normal life before being taken as a handmaid.

"The Handmaid's Tale" will stream on Hulu on April 26.

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