Apple Rejigs Its App Store In An Effort to Win Back Developers
Back in the day Apple's app store used to be the gold standard as far as applications were concerned and perhaps it still is but over the past few years, it has been made abundantly clear by application developers as well as tech analysts that Apple's model might not be the best way forward. There were plenty of concerns in relations to the old Apple app store, one fo them being the fact that the days of one function apps are over and in addition to that the company's long drawn out approval process and revenue sharing model has not gone down well with developers, who now have plenty of options.
However, it seems that the company has taken those views into consideration and have in fact rejigged their App Store and made it far more attractive for app developers. For starters, the approval process is going to be a far quicker affair from now on while the revenues sharing will tilt a bit more towards the developers and in addition to that, develpers would able to advertise their apps. The Apple App store is without doubt one of the most important features for any IPhone user and over the years, the best apps have been available on the platform, which is why it is necessary for Apple to take good care of the app developers so that it does not end up losing customers in the immediate future.
According to a report on Reuters, "Statistics from Sensor Tower, an app analytics firm, show a stark and widening divide between top earners and low performers in the App Store.The top 1 percent of app publishers raked in about 94 percent of the store's estimated $1.43 billion net revenue in the first quarter of 2016. The gulf has expanded rapidly since July 2012, the first month for which Sensor Tower has data, when the top 1 percent netted about 80 percent of the revenue in the store, according to data provided to Reuters. The figures cover paid apps and apps that include in-app purchases." The report further states that it could be prove to be too little too late. Only time will tell whether Apple have been successful in turning around their App Store.
