How to Keep Followers Engaged With Your Instagram Content

By Staff Reporter - 10 Jan '20 15:46PM
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  • How to Keep Followers Engaged With Your Instagram Content
  • (Photo : Unsplash)

Every content creator has a fear of losing followers, and Instagrammers are no different. Followers come and go as their interests change, and you might end up with a completely different group of followers five years from now than when you first started out. 

Keeping your followers around helps build trust between you and them, and creates a sense of loyalty. This is especially helpful to brands and businesses looking to grow their customer base and get the word out about their products. If you're on Instagram and struggling to keep your followers engaged, you've come to the right place. Here, we'll discuss a few tips on keeping followers engaged so they stick around for the long-term. 

Consistency 

Consistency is pretty much the key to any successful social media venture. When you're consistent with what you post, customers come to expect a certain level of quality from your content at a certain time each day, week, or month. 

If you make a promise to deliver content on a specific day or time, it's crucial that you deliver on that promise consistently. If you're constantly missing deadlines, your followers will think you're not serious or don't care enough to keep your commitments. Once that idea has been planted, the chances of them un-following your page increase drastically. 

Sporadic posts don't do anyone any good. They confuse your followers, leave gaps in content timelines, and make keeping up with what you're doing nearly impossible. If you want to keep your followers well-informed and sticking around for your content, you'll need to be as consistent as you possibly can when posting. Set a schedule for yourself to ensure you've got enough time to create and post your content on time every time. 

Quality Over Quantity 

A common mistake that Instagrammers make is posting too much content (yes, there's such a thing as too much content). There's a misconception that the more content you push, the more people you'll reach, and the more engaged your followers will be. After all, you're providing them with lots of material, right? While that may be true, the value of your posts and the page itself lies in the quality of your posts as opposed to the quantity. 

Have you ever followed someone that seemed to be constantly posting? Your notifications are constantly going off, your feed is over-bloated with their posts, and you probably grew quite annoyed with it; even to the point of un-following the page altogether. The fact is, constant posting is obnoxious and takes away from the quality of the content itself. Spend more time creating posts that matter rather than creating just for the sake of posting twice a day. 

Find the Right Followers 

Finding the right people to enjoy your content is nothing less than crucial to keeping them engaged. You can be posting amazing content with a lot of value to it, but if the wrong people are seeing it, it won't matter. If you choose to buy followers, you want to buy Instagram followers that stay engaged with your page for years to come. 

That's why it's so important to choose a high-quality service if you choose to go this route, as there are plenty of scam services still out there that send fake profiles to your page. 

If you're running a business, finding the right audience on Instagram is nothing less than a matter of life and death for your marketing efforts. You're advertising products that you want people to buy, so you'd better be certain the people you're advertising to are actually interested in what you're selling! 

It's a good idea to pay attention to your competition when you're looking for the right followers. Who do they market to? Where are these people congregating? What conversations are they participating in? Your competition is already connecting with your potential customers, so you need to study their methods and see what you can do to reach the same audience.

Attention-Seeking or Overly-Emotional Posts 

We've all seen it; someone has a breakup, and suddenly, their Instagram and Facebook pages are splattered with breakup memes, song links, old photos, and tirades about what the ex did wrong in the relationship. These posts are not only obnoxious and distracting, but they can cause disengagement among your followers.

According to ViralRace, there's nothing wrong with being open and genuine about how you feel; in fact, people appreciate that more than you may realize, but when things become overly-emotional, people tend to tune out. We're all human, we've all suffered, and no one wants to read about your break-up for the next six weeks. 

Another thing to avoid if you want to keep followers engaged is clear attention-seeking posts. When you fish for compliments, you not only make your followers uncomfortable, but you make them feel like the only reason they're even following you is to provide you with validation. That's a formula that simply doesn't work. 

Instagram is a great platform to work with, but you need to create content that people want to see. Uplifting stories are more impactful than sad posts about exes or other life events. Openness and honesty are both appreciated, but there's a time and a place for emotional posts. Keep these kinds of posts to a minimum and create compelling content for the best results. 

Confidence 

Confidence in your brand, your posts, and your message keeps people engaged because it speaks to your authenticity. People don't want fake or misleading information, content, or people to follow; they're looking for genuine connections to what they're consuming. Be confident about what you're posting, and keep things as honest as you possibly can. You'll earn more trust and foster loyalty among followers this way, and you'll be able to say that everything you post comes from the heart. 

Just be yourself! While the competition on Instagram may be fierce, at the end of the day, when you're you, people appreciate what you're doing a lot more than when you try to be like others. You'll never be an exact copy of someone else, so choose to be the best version of yourself instead. 

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* This is a contributed article and this content does not necessarily represent the views of newseveryday.com

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