Ok, So the German sporting firm Puma have recently come up with a fitness companion. How many people knew that? Not many I guess. But the only sad thing is the affordability of the new device which is too expensive for a normal consumer, might be a point that these are only developed for athletes sponsored by Puma.
Puma has just built the ultimate training tool for professional runners. BeatBot is the German footwear company’s creative way of giving athletes a visual competitor and running partner on the field.
Rihanna has been confirmed to be the new creative director and face of the German sportswear giant Puma as part of the brand's attempt to boost sales by entering the market for women leisure gear.
