Yahoo Launches Mobile App Development Suite At Its First Developer Conference
By Kamal Nayan - 21 Feb '15 02:25AM
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Yahoo has launched a new mobile development suite that ties together with Flurry and Yahoo features, at its first mobile developer conference in San Fransisco. The development suite consists of five products in a single suite.
The newly launched "Yahoo Mobile Developer" suite contains:
- Flurry Analytics - Get free insights from the industry's leading mobile app analytics tool.
- Yahoo App Publishing - Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers.
- Yahoo App Marketing - Reach your target audience with the Gemini native and video marketplace.
- Flurry Pulse - Send your app data to partners of your choice with one SDK.
- Yahoo Search in Apps - Keep your users in your app with Yahoo search and monetize those moments.
Apps like Snapchat, Shazam already use the Yahoo mobile developer suite and there are 200,000 other developers using it.
"Yahoo CEO Marissa Mayer is banking on mobile to turn the company around. Since she joined, the company has ramped up its mobile team from 50 to 500 people and refreshed a number of its apps-Weather, Sports, and Games-to rave reviews. But now the focus is on courting app developers to build on its platform," wrote Quartz.
