GTA Publisher Says That Game Development Gets Dearer And Riskier

By R. Siva Kumar - 15 Feb '15 13:25PM
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The Grand Theft Auto Studio, Rockstar Games, agrees that the business is expanding---but not only ind demand, but also in cost and risk.

"It's an expensive business, and the risk profile reflects that," Take-Two CEO Strauss Zelnick told Bloomberg TV. Zelnick added that the "hit" ratio for a smoothly running "interactive" entertainment company is stuck in the 80s, even as the hit ratio for a big movie company seems parallel to the 30s, according to gamespot.com.

"That said, those very expensive production, marketing, overhead, in the case of sports titles, licensing, they do create a risk profile," Zelnick said. "And from our point of view it embeds the winners even further. It actually creates a barrier to entry in our business."

Zelnick added that a developer "cannot get in not without having a couple hundred high quality engineers and artists, loads of capital and lots of money to market the title."

The creator of Just Cause, Avalanche Studios' founder and creator, Christofer Sundberg warned that the AAA development is not proceeding well and most big-budget games are running at a loss.

Take-Two game company is aware that the games business is worth the risk once in a while. Recently, the company disclosed that the Grand Theft Auto V has spun over 45 million copies in the international sphere, which includes 10 million on Xbox One and PlayStation 4.

With the PC release in March, gameplayers await further increase eagerly.

Meanwhile, the 2002 "Grand Theft Auto: Vice City," a well-known action-adventure game is also doing a great job, according to ibtimes.com.  Set in the 1980s in a fictionalized version of Miami, "Vice City" got high scores and sold more than 17.5 million units by March 2008, making it the fourth-best-selling video game for the PlayStation 2. Three years later, "Vice City" had sold a total of more than 20 million copies. And the PlayStation 2 game of all time is "Grand Theft Auto: San Andreas," which sold 17.33 million copies.

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