Is Apple entering the search engine market to crush Google?

By Staff Reporter - 04 Feb '15 10:33AM
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Apple appears to not only want to compete with Google on the street-mapping and self-driving car front, but the tech giant is reportedly also trying to enter the search engine market, according to reports.

Cultofmac reports Apple is currently searching for an engineering project manager who can take care of a product called "Apple Search". According to the job listing, the post is based in San Francisco, while responsibilities include to oversee back-end operations for "a search platform supporting hundreds of millions of users."

You can check out the full listing here.

"Apple seeks a technical, driven and creative program manager to manage backend operations projects for a search platform supporting hundreds of millions of users. Play a part in revolutionizing how people use their computers and mobile devices. Manage operational projects that support groundbreaking technology and the most scalable big-data systems in existence," the listing reads.

In 2010, Piper Jaffray analyst Gene Munster claimed there was a 70 percent chance Apple would develop a search engine "in the next five years".

Apple's partnership with Google as its default search engine on its Safari Browser is about to expire early 2015. Reports suggest Apple is planning to replace Google with either Yahoo or Bing, or it may be working on its own search engine.

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