Snapchat's Discover Section Features News Coverage

By Kamal Nayan - 31 Jan '15 13:59PM
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The widely popular messaging app - Snapchat - will now host news coverage. The messaging app has launched "Discover" - a news section within the app that features content from 11 different media partners.

"Snapchat Discover is a new way to explore Stories from different editorial teams. It's the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media," Snapchat wrote in a blog post.

Snapchat is used by over 100 million smartphone users to send pictures and videos that self-destruct.

"I also believe that along with credible sources, people will use mobility and portability as a key factor in selecting their news sources," said Temple University communications professor Paul Gluck.

According to Snapchat, the new feature "Discover" has been built for creatives. "All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising," it noted.

Using Discover is easy to use as well. Simply tap to open an edition, swipe left to browse Snaps or swipe up on a Snap for more.

Stories will only exist for a day and every edition will be refreshed after 24 hours.

Download Snapchat (iOS).

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