Sell the House of your Dreams by Promoting your Open House on Instagram!

• (Photo : Francesca Tosolini on Unsplash)

If there's anything that's a hot topic right now, it's investing! As people sit in fear of the looming recession and economic instability, they want to make sure that they're financially secure, and there's no better way to do so than to make safe investments. 

While stocks, crypto, and bonds are all routes that people go down, there's little else that parallels real estate investment - along with the win-win of having a place to live in and getting to ditch the rent until you make a sale! But buying - or selling - a house is not that simple which is why open houses are the make-or-break element in the industry. 

Not only will people be getting the first impression of your property, but it's also a great opportunity for you to stake out potential buyers.

Here's how you can promote your open house on Instagram:

1. Give thought to your Profile

Contrary to popular belief, it's not just your content that's important - the actual profile holds serious weight, too. Start by choosing a username that speaks for itself - best to include words that portray it being a realtor or open house page, and to keep your username short, catchy, and memorable! 

Once your profile is set up, then it's onto your bio. This is one of the first things that a visitor to your page will see, so it's best to add relevant details about upcoming open houses, contact information, and even a link to sign up for house registrations - the more accessible and informative it is for the user, the greater your target market is going to be. And of course, don't forget to add a profile picture for some personality - you can even add a picture of yourself to show the face behind the operations!

2. Make Stunning Posts - and Stories! 

An open house is all about the visuals, and the best way to promote your event is by helping potential visitors visualize it on Instagram. Populate your Instagram feed and stories with custom posts that show off every angle of your new property and make your offering seem attractive. With content, it's important to be consistent and maintain quality. And when it comes to Instagram stories, PosterMyWall has the latter covered with its Instagram story templates! 

Simply browse their website and pick out templates that catch your eye, then edit and customize, and your stories are all ready to go! Make sure to keep your stories interactive and fun all while giving out details for your open house to guarantee a big turnout. 

3. Flyers for Days

Flyers are great, in fact, they're a marketing winner. Concise yet holding all the right information, and eye-catching without being overwhelming, flyers combine marketing needs and present them in a consumable manner for your audience, which is why your Instagram needs plenty of them - both as posts and on stories! 

And if you're not a designer, then you can use PosterMyWall to take care of all your flyer needs with its variety of open house flyer templates that are easy to customize. Select your preferred templates and edit them to hold information about your open house, once ready, you can post them on your Instagram feed and put them up on your stories. And for maximum reach, be sure to pair them with an SEO-optimized caption and trending hashtags! 

4. Partnerships for the Win!

Two's better than one, right? Well, in this case, it sure is! Partnerships are a great marketing strategy to promote your open house, and since Instagram is the hub of influencers and trend followers, it's the perfect platform to execute your partnership on! 

Pick out businesses, brands, or influencers that have a following matching your target audience. Once you've done your research and selected a few, it's time to set up the partnership. Reach out to your selection with a proposal, making sure to keep the partnership mutually beneficial - if you're partnering with a company whose product you've used in your home, then going for mutual advertisement is a secure option. Just be sure to keep the partnership light and fun, and of course, convincing! 

So, if you're looking to promote your open house on Instagram, then these tips and tricks are the best in the book. Be sure to bring your own creative flair and to build your presence on the platform - with billions of users, the possibilities are endless.