Top Social Trends For 2022

By Staff Reporter - 25 Mar '22 14:26PM

(Photo : Adem AY via Unsplash)

Even though things are slowly going back to normal, people are still online more than ever before. During the pandemic, we used social as a way to stay connected to family and friends. Some even used social media as a way to start a new career. So now that life is moving forward, it's interesting to see which social trends will continue to evolve in 2022. Below are five social media trends anyone who's interested in an online career should know.

TikTok is Here to Stay

If you thought TikTok's novelty would wear off and the app would fall out of existence, you unfortunately were wrong. In terms of usage, TikTok has surpassed Google worldwide. More people head over to the app to discover new products or learn something new. In fact, most brands have also jumped on the TikTok bandwagon and use the platform and various TikTok marketing examples to engage with their audience.

Virtual Reality

Literally overnight, VR went from being a fun video game function to mainstream. Now, virtual reality is just about everywhere you turn. From video games and workouts to walking Italian tours, VR isn't going anywhere soon. We also need to keep an eye on how VR will affect daily life. If you're a Meta user (Facebook), you might see big changes in terms of product visibility.

Virtual reality is so popular now that there's been a huge influx of available positions in the field. So, if you're already qualified, now's the time to pounce. On the other hand, if you're interested in entering the field, you should consider a fast-tracking degree in computer graphics or computer science. If you already have a BA, you might not need to take the prerequisites. That not only saves time, but money too. If the cost of college is an issue, you can look into applying for a student loan through a private lender. In general, the terms are better and you'll pay less interest when compared to traditional bank loans.

Podcasts

Just like virtual reality and streaming services, podcasts are also exploding in popularity. Now, hundreds of millions of people tune in. Brands are also taking note of a podcast's power. Brands have researched the content creation process and spent almost a billion dollars in ad spending.

Artificial Intelligence

Brands have also continued to embrace AI and its power to boost business.it can do just about anything, including solving customer grievances with chatbots, reordering supplies, and even interacting with consumers to boost engagement.

Analytic Tools

When it comes to social media, having the right analytic tools is a must. These tools are so advanced they can use psychographic data to show your target demographic your offerings. It's these elements that help you find the right people at the right time online. The part is, you can program these tools to pick up on your current customers' behaviors, which eliminates the risk of intrusive marketing. Once you understand how your current customers and potential leads want to engage with you, you're then able to create the ultimate online experience.