• (Photo : Austin Distel via Unsplash)

If you are an interior designer who prides yourself on creating jaw-dropping spaces that are both aesthetically pleasing and functional, you may be considering starting your own interior design business. In addition, if you have already gone through the necessary schooling and have at least a few years of experience under your belt, going off on your own may be the next big step in your career. 

However, like all industries, starting your own business can be a daunting task. From common obstacles all small businesses face to the pressure of going out on your own, creating an interior design business can be just as frightening as it is exciting. Luckily there are plenty of steps you can follow to help your business get off the ground and running. 

So if you are an interior designer thinking about starting your own interior design business, you're first and foremost going to have to get everything organized. Follow these steps to not just get your business off the ground but flourish within your industry. 

Determine Your Services

Before you even decide on a name, the first step to creating your interior design business is determining the services you offer. Picking a niche and not overextending yourself is crucial for success. Determine whether you want to be a kitchen and bath designer, a residential designer, a commercial designer, an industrial designer, or any other field of interior design. Not only does narrowing down your services make it clear to clients what you do, but it allows you to become an expert in your respective field. 

Choose a Catchy Name That Represents Your Brand

When it comes to choosing a name, you want to make it catchy and easy to remember. In addition, you want to make sure it is clear and concise, so potential clients are not confused with the type of business you run. You can even consider making it your name, for example, Sarah's Interior Design. As long as you don't involve any words that are hard to pronounce, you should be golden. Once you have developed a unique, catchy name, it is time to officially register it with your state to ensure the legality of your business. 

Build a Website

In today's online driven world, having a strong online presence is a necessity. According to Forbes, one of the best ways to promote your business is by creating an appealing business website. This is where you will showcase your talents and portfolio as well as offer your services, prices,  and customer testimonials. 

However, it is important to note that since your business revolves around creating gorgeous spaces, it is crucial to have a website that reflects that. If you do not have the online skills needed to build a website, consider hiring a web designer. 

Create a Beautiful Portfolio

Your portfolio is going to be a client's first impression of your work and style, and it can be the deciding factor on whether or not they reach out to you. Even if you don't have much experience creating a portfolio, the little bit of work you have done can attract the right client. 

Make sure you incorporate images of your best work, whether it is from a client's house, a school project, or even your own home.

Promote Your Business

Once you have built a portfolio and a website, it is time to start advertising your services. While traditional marketing strategies like passing out business cards and attending trade shows are crucial to growing your business, it is essential to spend most of your marketing efforts online. 

Consider starting a blog, staying active on social media, and setting a budget for online advertising. 

Invest In Equipment

No business is complete without the right equipment. From essential tools to commercial vehicles, it is important to determine what you need to get your business started, and how to get the most out of your budget. If budget is an issue, consider renting your equipment at low prices to ensure the quality of your equipment without breaking the bank. 

Build Relationships

One of the best things you can do for your business is to establish relationships with both clients and industry professionals. Developing professional relationships with contractors and suppliers will help you get the supplies you need for every job. In addition, building a relationship with customers helps you build a community that can lead to a loyal client base. 

Get Started Today

As long as you work hard and believe in your creative ability, you can develop a successful interior design business. Follow these steps to get started today.