How To Create an Engaging Healthcare Infographic

By Staff Reporter - 26 Jan '22 13:56PM

(Photo : National Cancer Institute via Unsplash)

An infographic is a graphic design that illustrates information, typically through an image, pictogram, or other visuals. Infographics are used to present complex information quickly and clearly. The format has become increasingly popular due in part to its ability to be shared on social media platforms such as Facebook and Twitter.

The use of infographics has grown exponentially over the last few years because it allows people with little knowledge about a topic to understand its complexities within seconds of looking at it. This makes the information easy to share, which increases its exposure.

This guide will walk you through how to design a highly effective infographic for your healthcare company. We'll give you tips on what elements should be included in an infographic and cover different questions that need to be addressed while designing yours. Finally, we'll help you choose the right format for your infographic.

Infographics for any organization, whether it's a hospital, clinic, or health insurance company, can be used to distribute information in an engaging and creative way. It is an efficient means of delivering ideas and concepts that otherwise might not get seen or understood by many people.

Whether you are looking to educate your customers on the benefits of a certain service, or simply share some health tips on how to exercise safely and effectively, infographics can be an excellent tool for doing so.

An effective infographic should be informative as well as aesthetically pleasing. You want your audience to view it as both useful and visually appealing. Therefore, we've compiled five elements you need to include in your infographic in order to achieve this.

1. A Strong Title/Headline.

The title of your infographic acts as the hook that grabs your audience's attention, so it needs to be strategic. It should offer readers a glimpse of what they will learn after exploring the infographic and entice them to read on.

For example, let's say you want to design an infographic about the steps in a healthy diet and illustrate these with simple drawings. Your title could be, "What Are The Steps To A Balanced Diet?"

2. A Brief Introduction.

Your introduction should contain relevant information that's easy to digest. You can do this by breaking down important points into two or three sentences that detail the key takeaways of what your infographic will show. It can be used to provide background information on the topic that is necessary in order for the reader to understand the importance of what they are about to read.

For example, you could write something like, "An estimated 20% of Americans suffer from some sort of mental disorder in their lifetime" in the introduction to an infographic about facts and statistics on mental health.

3. Your Key Points as Bullets or Icons.

The body of your infographic is where you get into more detail for each point that was briefly mentioned in the introduction. This part should include a mix of bullet points, illustrations, etc., depending on your content, which will convey your message in an easy-to-digest manner.

4. A Summary or Conclusion.

As the title suggests, this part of your infographic recaps what was stated throughout the body and offers readers a final takeaway point. This is typically done with one sentence that makes it easier for them to remember what they learned from reading your content. For example, you could say, "Employing a healthy lifestyle can help reduce the likelihood of contracting many illnesses."

5. A Reference/Footer Section.

This section should include all your attributions and sources used to conduct research or collect data for this infographic. You should also include any copyright information if it applies to your organization. Finally, it's a good idea to include some contact information on this page, such as your organization's website or social media accounts.

One tip when making the best infographics is to use Venngage - a free infographic maker that offers a wide range of infographic templates for everyone. To give you an idea here are some cool infographic examples from their website!

Venngage

The five elements discussed above are vital to creating an infographic that is both effective and engaging. When designing yours, be sure to consider each of them, as they can help you gain more traction on social media or provide new methods for your organization to spread its brand message through this creative storytelling technique.

If you're ready to create your first infographic, then you might want to try using Venngage infographics. To start, click here!