Why Direct Marketing for Dental Clinics is Still Thriving in 2019

• (Photo : Why Direct Marketing for Dental Clinics is Still Thriving in 2019)

Since digital marketing is so popular, some people might think that direct marketing is a wasted effort. However, direct marketing is very much alive and on the scene these days, and is an excellent and important strategy for your dental clinic's marketing plan. 

Here are some reasons why direct marketing by dental clinics is effective. 

What Is Direct Marketing?

Direct marketing is an offline strategy that includes sending out neighborhood newsletters, self-mailers, catalogs, and packages. Each approach serves a specific purpose, like creating brand awareness or increasing sales. Neighborhood newsletters are particularly popular as a dental promotion strategy. 

Why Clinics Choose Neighborhood Newsletters

You may be wondering, are neighborhood newsletters an effective approach? Here are some reasons why dental clinics opt for direct marketing strategies:

• Get the word out. Making people aware of your business is a significant part in attracting new patients. Neighborhood newsletter marketing reaches 100% of your target audience through the mail and gives your dental practice great exposure to potential new clients. 

• Send a reminder. You don't want your loyal client base to forget about you. They may be late in making a dental appointment and just needed a visual reminder. Show (and tell) your patients that you appreciate them.

• Talk about the latest service. Neighborhood newsletter marketing is a great way to promote your most recent service offerings to existing or potential new patients. It gets them thinking about their dream smile and educates about treatments of which they may not even be aware ... and it tells them you can provide both!

Neighborhood newsletters are also cost-effective, personal, have various design options, work in conjunction with other marketing efforts, and their success is easy to track. A leading dental marketing agency will provide all of these best practices.

How To Create Successful Neighborhood Newsletters

Now that you know how effective direct marketing is, there are some ways to make your efforts as successful as possible. First, for neighborhood newsletters, use visually appealing colors and images, as well as high-resolution photos. We all know how vital a strong design can be when it comes to marketing. It's one of the top priorities for most businesses, and many invest in a high-caliber designer. You must take advantage of an eye-catching design so that your practice stands out above the rest. 

You'll want to ensure that your clinic's name and logo prominent so that your patients can identify that the mail is from your practice and new patients will recognize it with subsequent mailings and parallel dental marketing agency initiatives. 

The text body with additional sales copy must be engaging, with a call-to-action at the end. Using an offer also works well in newsletters and other direct marketing materials. Make it easy for the reader to call your clinic - put your phone number up front and include your website and your email address. 

If you've heard that direct mail is dead, you couldn't be more wrong. Offline marketing strategies are thriving and work well to increase production for dental clinics. 

With neighborhood newsletters, dental clinics like yours get their brand out to their ideal patients, educate them, attract them to the practice, get them to call, welcome them to their practice ... and increase their bottom line.

With state-of-the-art direct marketing for dental clinics, your practice will be thriving too!