Apple Joins World AIDS Day Cause, Launches RED iPhone Battery Case For Charity

By Erika Ivene - 01 Dec '16 10:08AM
  • World Aids Day At Apple Store Berlin
  • (Photo : Adam Berry/Getty Images for Apple) In this photo illustration a visitor tries out (RED) apps on an iPad at the Apple Store on December 1, 2014 in Berlin, Germany. On World AIDS Day, December 1, Apple is donating a portion of sales at the company's retail and online stores around the world to a global fund to fight the disease. In addition, for the following two weeks, the company, in cooperation with the brand Product Red, also known as (RED), will offer 25 apps for sale whose proceeds will go directly to the initiative.In this photo illustration a visitor tries out (RED) apps on an iPad at the Apple Store on December 1, 2014 in Berlin, Germany. On World AIDS Day, December 1, Apple is donating a portion of sales at the company's retail and online stores around the world to a global fund to fight the disease. In addition, for the following two weeks, the company, in cooperation with the brand Product Red, also known as (RED), will offer 25 apps for sale whose proceeds will go directly to the initiative.

Apple, Inc. seems to know how to engage their loyal customers more. Not only in buying their new iPhone units, but also in promoting awareness in more important things like AIDS. And as their way of showing their support for the victims and by inviting everyone to join in, it launches a series of new products specially made for World AIDS Day.

According to their official website, Apple creates more innovative ways to be one with the struggle against AIDS. Apple has a sole (RED) campaign established just for this cause. The said campaign aims to create more ways to show their support and help the victims.

The (RED) campaign aims to fund programs that would help the victims in their life struggles, the activities include (but are not limited to) ARV medications in preventing the spread of HIV from mother to its infant, counseling, information dissemination, testing, and more.

Apple's initiative in the Product (RED) campaign has evolved into more modern and creative ways for both end's benefits, reports The Verge. As Apple continues to make its name known as the leading smartphone manufacturer, it is able to join other markets by supporting such causes.

Product (RED) Campaign

Aside from the classic, but elegant looking (RED) iPhone battery case, there are a lot of other products offered. The proceeds from these Apple products will be directed to the charitable campaign.

The World AIDS Day, which falls on this day, December 1st, marks the launch of Apple's limited edition (RED) products, Mashable reported. The (RED) products offered year-long are leather and silicone iPhone cases, Apple Watch Sports Band, iPods, iPad cases and smart covers.

Meanwhile, Apple launches new limited-edition (RED) products like the iPhone 7 Smart Battery Case, Beats Solo 3 wireless on-ear headphones, iPhone SE case, and the Pill+ portable speaker. Philanthropists can also financially donate through Apple Pay. There's also a specialized app store for the cause called "Apps for RED."

For Apple, every dollar can save a life. How much more will the continued donations to the campaign could do? If this generosity from Apple customers are maintained, it's possible to end the life-long fight against AIDS/HIV.

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