Duggar Family News: More Advertiser Troubles For Jill & Jessa

By Peter R - 17 Apr '16 10:36AM
Close

The Duggars' show Jill & Jessa is facing advertiser wrath yet again, leading to speculation that it may not last another season.

New reports claim Dole Packaged Foods and the software company Intuit are unhappy as their products were shown during last episode of Jill & Jessa: Counting On. The companies join a long list of advertisers who have expressed discomfort at being associated with the Duggars.

Jill & Jessa: Counting On began with a three-part series last December. The show has reportedly lost 30 percent of its audience since it premiered. Though as many as 1.3 million people watched the last episode in the series, it is a far-cry from the 3.5 million viewership of the last episode of 19 Kids & Counting before it was cancelled by TLC last year. Reports speculate the new Duggars show may not last another season if it continues to lose advertisers and viewers.

The reputation of the Duggar family took a hit last year when Josh Duggar confessed to allegations of child sex abuse. Ashley Madison leak and revelations of adult actors strained relations with advertisers. While TLC stopped airing 19 Kids & Counting after running it for eight years, Josh Duggar entered a faith-based rehab for sex and porn addiction.

Jill & Jessa: Counting On was expected to help the Duggars regain television popularity. The show follows the two sisters and their families, who were among the four Duggar sisters Josh Duggar molested.

After the first few episodes, advertisers who purchased advertising space but were unaware that their products were being shown during the show sought to distance themselves from the Duggars.

While many brands have stated they do not want to be associated with programs that may hurt views of their consumers, several major brands have stood by the Duggars. 

Fun Stuff

Join the Conversation

The Next Read

Real Time Analytics