Jessica Alba News: Jessica Alba's Honest Co. is sued again

By Zubera Rida Syeda - 28 Mar '16 10:34AM
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Jessica Alba news: Jessica Alba's Honest Co. is sued again.

Jessica Alba, the 'invisible woman' in the movie "The fantastic four" co-founded Honest Co. in Los Angeles. The company known for its diapers and wipes branched out tampons, detergents and sunscreens.

According to an article in Institutionalinvestor.com: the company collaborated with Boston headquartered Wellington Management Co. and General Catalyst Partners based in Cambridge, Massachusetts reaching a valuation of $1.7 billion. Later, in summer when sunburn pictures of few children popped in social media tagged Honest and also charged its sunscreen products.

A woman named Margo Smith, according to WWD, filed a lawsuit in Eastern Missouri District Court this week, in pursuit of class action status for her complaint over Honest cleaners. Smith says Alba's company claims not to use sodium lauryl sulfate (SLS) in their dish soap, multi-surface cleaner, laundry soap and other products, but that they do anyway.

Alba and Honest Company haven't released any comment, but Smith's suit comes after a Wall Street Journal article published on March 10 declaring that the Honest Company does indeed use SLS, as was found by independent chemists.

"Our findings support that there is a significant amount of sodium lauryl sulfate" in Honest's detergent, said Barbara Pavan, a chemist at one of the labs, Impact Analytical. Another lab, Chemir, a division of EAG Inc., said its test for SLS found about the same concentration as Tide, which is made by P&G. "It was not a trace amount," said Matthew Hynes, a chemist at Chemir who conducted the test.

But Alba said to People the same day that The Wall Street Journal was wrong.

"Despite providing The Wall Street Journal with substantial evidence to the contrary, they falsely claimed our laundry detergent contains Sodium Lauryl Sulfate (SLS). To set the record straight, we use Sodium Coco Sulfate (SCS) in our brand's laundry detergent because it is a gentler alternative that is less irritating and safer to use."

Alba's Honest Co. is sued again. How will she fight back this time?

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