Get Ready to Pay-by-Selfie on Amazon

By Kanika Gupta - 16 Mar '16 15:36PM
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Amazon is one of the biggest online marketplaces out there. It is a convenient way of shopping from the comforts of your home. The company always strives to make the user experience better and simpler by introducing interesting features such as one click pay.

However, now Amazon has is taking safe shopping to an all new level by allowing the users to pay by taking a selfie. The company insists that this will make shopping more secure. Amazon says that "Selfie pay" will also be lot safer than facial recognition software as it "can often be spoofed by holding a picture of the user in front of the camera, as the resulting two-dimensional image can look substantially the same whether taken of the user or a picture of the user".

If the users want to pay for their items by using "selfie pay," they would have to take a to validate their identity, and click another photo that confirms "the person contained in the first image corresponds to a physical being in proximity of the computing device." This could include any gesture such as blinking, smiling or tilting their head.

The company has already filed for the patent that will improve the electronic security of buying items with a single click. Selfie way of making payments will prevent the unauthorized use of account passwords and will make it a lot harder for the hackers to shop on your account.

Amazon says that it is lot simpler to just take a picture and tilt your head to confirm your identity rather than entering passwords on a mobile device while you are on the move.
Amazon is not the only company to use "selfie pay" as recently MasterCard also announced their own version of paying using selfies, allowing users to make payments on their mobile with the help of face recognition technology.

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