iPhone 6 Sales Made Apple Rich Last Quarter

By Peter R - 04 Dec '14 10:03AM
Close

iPhone 6 has become Apple's money churner as it posted impressive sales in Europe and elsewhere, in the quarter ending October.

A report from Kantar World Panel showed that iPhone 6 sales in Europe pushed iOS share of market by 5.7 percentage points over previous year, capturing a market share of 20.7 percent. Britain led the way where Apple now owns 39.5 percent of the share, a historical high for the Cupertino giant.

"Apple has experienced a huge jump in sales share across almost all major markets thanks to the launch of the iPhone 6. In major European economies, the US and Australia, Apple's share of sales has risen," Domnic Sunnebo, Global Strategic Insight Director, ComTech, said.

"This success is particularly evident in Great Britain where Apple now has its highest ever share of sales with 39.5%. Most of these sales were driven by loyal Apple users. Some 86% of British buyers upgraded from an older iPhone model, only 5% switched across from Samsung."

According to Tech Crunch, Android still leads the market, but where Apple gained it lost some share. In most markets, share of Windows dipped. In China windows was nearly wiped out from the market whereas Apple gained 1.5 percent over the last three months.

In the US, where Apple devices have been bestsellers over the last few years, sales increased 0.7 percentage points which the report described modest. Gains were noted in Australia, Germany and other European countries. Verizon and AT&T made equal gains in iPhone 6 sales during the quarter but AT&T held 63% of iPhone 6 Plus sales. The iPhone 6 sold three times more than its larger sibling.

Over the last quarter, Japan registered a dip of 13 percentage points compared to last year but levelled off with Android to capture 48 % of the market, Apple Insider noted.

Fun Stuff

Join the Conversation

The Next Read

Real Time Analytics