Clash of Clans Update: Mobile Game App Helped Doubled Profits for Manufacturer

By Cheri Cheng - 25 Mar '15 17:05PM
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Supercell announced that its apps, Clash of Clans, Hay Day and Boom Beach for iOS and Android helped triple sales and double core profits last year.

The Finnish mobile game manufacturer based in Helsinki revealed on Tuesday that its operating profit, which was calculated before interest, tax, depreciation and amortization, increased from $266 million in 2013 to $564 million in 2014. Revenue went up from $569 million to $1.694 billion.

Supercell's games are free for all users. The company earns money by selling virtual goods that help enhance the game for the players.

"Our goal is to do games that people could play for years," Chief Executive Ilkka Paananen said in the statement. "It is extremely difficult to come up with new games."

Supercell has performed significantly better than San Francisco-Based Zynga and Finnish-based Rovio. The latter two companies struggled to improve their franchises after releasing hugely successful and popular game titles.

Supercell's biggest rival is King, the creator of Candy Crush Saga as well as the other Saga mobile games. The Wall Street Journal cited App Annie and reported that last year, Supercell and King finished first and second, respectively, in "top-grossing rankings for Apple Inc.'s and Google Inc.'s app stores combined.

"We take great price in Finland's growth strength as one of the global leaders in mobile gaming. We're very thankful to the millions of players around the world who play our games," Paanamen said.

One of Supercell's most popular games, Clash of Clans, which was launched in 2012, is the number one grossing app on the Apple iTunes store. "Hay Day" was also launched in 2012 whereas "Boom Beach" was released in March 2014. Supercell has mainly focused on updating and improving its current games.

Japan's Softbank holds majority ownership over Supercell.

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