New Steve Jobs Biography Is Better Than Anything Else We've Seen Says Apple

Apple has praised the new unauthorized biography of Steve Jobs which is set to release this week.

 A spokesperson for Apple told The New York Times that the upcoming book is "better than anything else we've seen," and several executives at the company agreed to be interviewed for the title because they "felt a responsibility to say more" about the Steve that they knew and worked with.

"After a long period of reflection following Steve's death, we felt a sense of responsibility to say more about the Steve we knew," Steve Dowling, an Apple spokesman, said. "We decided to participate in Brent and Rick's book because of Brent's long relationship with Steve, which gave him a unique perspective on Steve's life. The book captures Steve better than anything else we've seen, and we are happy we decided to participate."

Apple senior executive Eddy Cue tweeted last week that Becoming Steve Jobs is the "best portrayal about to be released" and also the "first to get it right."

Reportedly, the company showed no interest in participating in the upcoming biography written by Brent Schlender and Rick Tetzeli and refused to give interviews but later changed its mind.

"I think our patience and quiet perseverance was what eventually won them over," said Mr. Schlender, who covered Mr. Jobs for almost 25 years.

While the authors fact-checked portions of the book with Apple and other sources and showed the finished volume to the company, Apple wasn't allowed to have "any editorial input whatsoever," Mr. Tetzeli said, according to NYT.

Jobs passed away in October 2011, following a battle with a rare form of pancreatic cancer.