Sundar Pichai Confirms Google's Cellular Business Foray at MWC

By Peter R - 02 Mar '15 15:14PM
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The word is out that Google plans to enter the wireless business. The announcement came as a surprise, given the search engine giant's modus operandi.

Google's Sundar Pichai let the cat out of the bag when he spoke on Monday at the Mobile World Congress. According to Computerworld, Pichai reportedly assured that Google's entry won't be a threat to existing service providers as the company plans to rely on existing networks to launch their service.

While details throwing clarity on the exact operations are unlikely to emerge immediately, it was learnt that Google is motivated to get existing cellular service providers go the extra mile in doling out innovative services to customers. For instance, some have hinted that Google's service could allow customers to pay for data that they use and not buy a fixed amount which may not be consumed entirely. Currently, customers have to pay for a fixed amount of data which is a close match to their usage.

Pichai, the company's senior VP who supervises Android, likened the idea to Google's role in Nexus where its inputs are incorporated into the hardware but the device does not threaten markets of mainstream manufacturers.

He said that Google's service would be a virtual operator providing services on other networks, reports PC Mag.

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